HEARD: When a marketing tech vendor gets acquired, the roadmap tells you what's about to get worse.

HEARD: When a marketing tech vendor gets acquired, the roadmap tells you what's about to get worse.

The category consolidates in waves, and acquired tools follow a script: integrations with competing platforms quietly deprecate, the cheapest plan gets pruned, and the indie support culture that won you over gets 'streamlined.'

What we're hearing: the canary is the changelog going quiet for a quarter post-acquisition — that's integration and migration work, not stagnation.

— Keep your data export current the moment your vendor gets bought
— Re-evaluate competing-platform connectors at the next renewal

Watch this.