Consent rate is a revenue multiplier

Consent rate is a revenue multiplier
Under GDPR/CMP, a non-consented EU visitor monetizes at a fraction — no personalized demand, contextual-only.

— Consented EU visitor: RPM index 100 ▮▮▮▮▮▮▮▮▮▮
— Non-consented (contextual only): 38 ▮▮▮▮
— Rejected-all: 22 ▮▮▮

n=90 EU-heavy sites, 28d. Moving CMP consent rate from 55% to 75% lifted EU session RPM ~24% with zero traffic change — pure plumbing.

So what: A/B your consent banner like a checkout. Layout, copy, and default-state move real money in EU/UK traffic. Consent ▲ +20pts, EU RPM ▲ +24%