The freelancer who cut 30 topics down to 3

The freelancer who cut 30 topics down to 3
Q: "I post about everything in marketing and nobody seems to care. Should I really narrow down?"

Short answer: yes, and here's proof. A media buyer I coached was posting on SEO, email, ads, branding, hiring — about 30 loose topics across a year. Saves: roughly 4 per post. We picked 3 (paid social for e-commerce, creative testing, post-iOS tracking) and killed the rest.

Niching down means choosing a small set of subjects you own, so people can predict what they'll get. Over 90 days her saves jumped from 4 to 31 per post and she landed two inbound clients — the first inbound in 18 months.

The topics didn't get smaller. Her audience got clearer about why to follow.

Try this today: list every topic you've posted this month, then circle only the 3 you'd be happy known for.