Spotted: a 9-slide PDF that out-dwelt every video
A fintech founder swapped a talking-head video for a 9-page LinkedIn document carousel and watched average dwell jump from 6 seconds to 51. Same idea, same week — the only change was format. Carousels force a swipe, and swipes are the cheapest engagement signal LinkedIn rewards. They cloned the format 11 times in a quarter and 4 posts cleared 200K impressions. Cheap dwell beats expensive production. Watching this.
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Spotted: a 9-slide PDF that out-dwelt every video
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