SOP: Recover dead-offer revenue with a 3-deep fallback chain

SOP: Recover dead-offer revenue with a 3-deep fallback chain

Problem: a Tier-1 dating smartlink lost 18% of clicks to a paused primary offer. Logs showed users hitting a blank cap'd offer.

Steps run:
— Step 1: Pull the offer-status log, flag any offer at 0 daily cap. Found 1 primary, both backups expired.
— Step 2: Build a 3-deep chain: primary → backup A (same vertical) → backup B (broad PPS).
— Step 3: Set chain trigger on cap-reached AND on 0-conversion-in-200-clicks.
— Step 4: Re-route the 18% dead clicks to backup A.

Outcome over 14 days: dead clicks dropped from 18% to 0.7%, total smartlink EPC rose from $0.21 to $0.27 (+28%) on the same traffic.

Repeat weekly: re-scan for any offer sitting at 0-conversion past 200 clicks.