Snippet URL drift: the box moves between your pages
Heard from an analytics team tracking attribution at the URL level — over a quarter, the page credited in a stable featured snippet quietly drifted across three different URLs on their own site, same answer text, same query, box never visibly changed.
Why it matters: aggregate keyword-level snippet reporting hides this completely. The traffic flows to whichever URL holds the credit that week, scrambling your per-page conversion data. If a 'top snippet page' shows erratic traffic with a steady box, you're watching attribution drift, not a ranking problem.
Reportedly tied to Google re-judging which page best matches as content shifts. Track the URL, not just the keyword. Watching this.
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Snippet URL drift: the box moves between your pages
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