LEAK: the attribution window is shorter than the pitch

LEAK: the attribution window is shorter than the pitch

Exchange programs love selling 'lifetime revenue from every referral.' Word is the cookie/attribution window underneath often tells a different story.

— Click attribution may be 30-90 days, not forever — a user who returns later via organic isn't yours
— Some attribute on last-touch, so any retargeting the exchange itself runs can overwrite you
— 'Lifetime' applies only AFTER the user is attributed inside that window

The so-what: a manager admitted the 'lifetime' language refers to how long you earn once attributed, not how long you have to convert the click. Those are very different promises stacked into one word. If your conversions lag your clicks — common in crypto, where people research for weeks — a short window is silently eating your tail. Ask two numbers: attribution window length and last-touch vs first-touch. The combination decides whether your 'lifetime' deal is real or marketing.

Watch this.