The 8k gem beats the 80k name — here's why

The 8k gem beats the 80k name — here's why
Real talk: the math that nobody runs out loud.
An 80k creator wants $800 and gives you 1.5% engagement = 1,200 engaged eyeballs.
Five 8k gems want $80 each ($400 total), pull 6% = 2,400 engaged eyeballs across 5 audiences.
Half the cost, double the reach, 5 angles to test.
— always split budget across 5 micros first
— then double down on the winner
Spread, then concentrate.
Run this math on your next budget tonight.