'Above the fold' isn't where you think on mobile
Desktop fold and mobile fold are totally different and 70%+ of you are mobile. Your beautiful desktop header ad is THREE scrolls down on a phone, dead inventory.
Checked my actual fold in Chrome device mode at 360px width.
— my 'above fold' ad was actually below it on mobile
— moved a unit to right after the H1
— mobile viewability +20%, RPM followed
Stop designing the fold on a 27-inch monitor. Test it on one page first.
AdSense Trenches
@AdSenseTrenches
'Above the fold' isn't where you think on mobile
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