Our read: adult-source pop is bleeding into 'mainstream' inventory more than buyers admit
When a mainstream pop network's CPMs look too good for the claimed geo quality, check the visit fingerprint: referrer patterns, dwell behavior, and time-of-day curve often match adult-origin traffic relabeled as general.
It's not automatically bad inventory — it converts well on certain verticals. But you're pricing it as one thing and buying another, and your advertiser's compliance team will eventually notice the referrers.
Know what you're actually buying before you scale it.
— confidence: medium
Pop Wire
@pop_wire