What counts as a good cookie window

What counts as a good cookie window

So what's a "good" cookie length? Let's set simple benchmarks so you can judge any program in seconds.

Remember, the cookie is the coat-check ticket proving the visitor was yours. A longer ticket = more time to claim the coat.

1. Under 30 days: short — fine only if people decide fast.
2. 30–90 days: solid for most tools.
3. 90+ days or lifetime: excellent, especially for expensive products people research.

Example: a B2B tool with a 90-day cookie lets a buyer click in week one, mull it over, and subscribe in week ten — you still get the recurring payout.

In plain English: the pricier the product, the longer the cookie you'll want, because big decisions take time.

Try today: check the cookie length on one program and slot it into the three buckets above.