He archived his worst pins and the account healed
A tech-review blogger had 1,400 pins, but 200 of them were old, off-brand, or linked to dead pages returning 404s. His overall reach had been sliding for months with no obvious cause.
He audited and archived the 200 worst offenders — broken links, irrelevant topics, near-zero engagement. He didn't add anything; he subtracted.
Over the next 60 days account-wide impressions rose from 70,000 to 105,000/month. Dead-link pins and off-topic clutter drag on an account's topical clarity and can waste the crawl Pinterest spends on you. Cleaning them concentrated his authority on pins that actually worked.
Sometimes the growth lever is deletion.
Takeaway: prune broken-link and off-topic pins regularly — a clean account ranks better than a big cluttered one.
Pin to Payday
@PinToPayday
He archived his worst pins and the account healed
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