Pitch your narrow lane, not your whole industry

Pitch your narrow lane, not your whole industry

New sources describe themselves too broadly: "marketing expert," "business consultant." Reporters glaze over, because everyone says that.

What stands out is a narrow lane — the one small thing you truly own.

Think of it like a restaurant menu. "We serve food" tells you nothing. "Wood-fired Neapolitan pizza" makes you hungry and sure.

Here's how to find your lane:

— 1. Finish this: "People ask me specifically about ___."
— 2. Make it small enough to feel almost too narrow.
— 3. Lead your pitch with that lane, not your job title.

A narrow lane means you get the perfect-fit queries and skip the crowded ones. Reporters writing on your exact slice will remember the specialist, not the generalist.

Try this today: write your narrow lane in one short phrase and test it against a few open queries.