Myth: Native "audience targeting" gets you a defined audience. Wrong. On most content-recommendation platforms there is no real user graph — they have a cookie, a page topic, and a click history on ch…
Everyone equates high CPM with high attention. Attention metrics say no. CPM prices scarcity and brand safety, not engagement. Attention-measurement vendors (Adelaide's AU, Lumen eye-tracking) repeate…
Myth: If a native source scales smoothly, it's healthy. No. Suspiciously smooth is itself a fraud signature. Real human traffic is lumpy — dayparted, weekend-skewed, seasonally noisy. Bot farms delive…
Everyone trusts the platform's auto-optimizer. Whose objective is it optimizing? Native platforms push "automatic" or "target CPA" bidding hard. Convenient. Also a black box that conveniently spends y…
Myth: "Sponsored" labels kill native performance. Wrong, and the assumption reveals how cynical the channel got. Studies on ad disclosure show most readers don't even register the label — banner blind…
Everyone watches blended CPC. The blend is where they bury the bodies. A $0.18 average CPC feels like a steal. Break it down by sub-publisher and you'll often find a handful of source IDs eating 70% o…
