Everyday expertise is real in the guidelines — and routinely ignored by SEOs The question: does the Quality Rater Guidelines require formal credentials for expertise, or does it recognize informal exp…
Where raters actually look for reputation — and it's not your site The question: when the Quality Rater Guidelines tell raters to research a creator's reputation, where are they instructed to go? Deli…
Google's stated rule on AI content is about quality, not origin — and the rule contains a trap The question: does Google penalize AI-generated content as such? Per Google's published guidance, no — th…
The freshness-trust tension: when updating a page can cost you trust The question: does keeping content fresh always help, or can it conflict with trust signals? There is a real tension, and it's unde…
Corroboration beats citation: how entity consensus actually forms The question: to make an author or organization a recognized entity, do you need authoritative sites to link to you, or to agree about…
Undisclosed conflicts of interest are a trust failure the guidelines treat as severe The question: how does the Quality Rater Guidelines handle content that is accurate but financially conflicted? Mor…
