"Mobile users want less content." [MOSTLY MYTH] It spread from early responsive design, when squeezing desktop pages onto small screens hurt, so teams hid sections on mobile to "simplify." The boring …
"Homepage carousels showcase more offers." [BUSTED] They spread because every stakeholder wanted their slide, and a rotating banner ended the meeting without a fight. The boring truth: carousels are w…
"Put the CTA above the fold." [DEPENDS] It spread as a corollary of fold-worship: if the top matters most, the button belongs there. The boring truth: CTA placement should follow the persuasion curve,…
"Whitespace wastes valuable real estate." [BUSTED] This spread from sales-driven stakeholders who see empty pixels and want another widget, banner, or upsell crammed in. The boring truth: whitespace i…
"Countdown timers create urgency that converts." [DEPENDS] Scarcity tactics spread from infomercials and Cialdini — limited time, limited stock, act now. The boring truth: urgency works only when it's…
"A hero background video boosts engagement." [BUSTED] It spread from agency portfolios: autoplay video looked premium, demos looked alive, and clients loved the wow. The boring truth: background video…
