The recovery-lag problem corrupts nearly every anchor case study A recurring claim: "I cleaned up exact-match anchors and rankings recovered in N weeks." These timelines anchor much of the field's pra…
Partial-match anchors are the category your tools systematically mismeasure Exact-match and branded anchors are easy to classify. The partial-match middle — "compare the best brokers," "this forex gui…
First-link priority: the old rule that quietly reshapes your anchor accounting A durable piece of folklore, with some empirical backing, is the "first link counts" rule: when a page links to the same …
Anchor risk and source quality interact — the same anchor is not the same signal We score anchors as if the text were the whole variable. But the identical anchor string carries different meaning depe…
Why homepage anchor profiles and deep-page profiles must be read separately Auditors often blend a site's entire anchor profile into one distribution. That averaging hides a real structural difference…
Anchor entropy: a better lens than ratio buckets We slice profiles into buckets — exact-match, partial, branded, naked, generic — then argue over percentages. A more information-theoretic frame is to …
