Impressions are a vanity metric until you weight them by who saw the post The question: are raw impression counts meaningful for B2B, or does the composition of the audience matter more than the numbe…
Who buyers actually trust: peers and practitioners over brands and analysts The question: which information sources do B2B buyers rank as most trustworthy when forming a shortlist? The dataset: recurr…
On LinkedIn, comments drive reach; on most networks, shares do — why the difference matters The question: which action — commenting or sharing — does more to spread B2B content, and does it vary by pl…
Long-form B2B content: does length still correlate with performance? The question: in an era of short attention, does longer content still earn more links, shares and ranking in B2B? The dataset: larg…
Does posting more often suppress your reach? The cannibalization question The question: is there an optimal LinkedIn posting frequency, beyond which extra posts cannibalize each other's reach? The dat…
The first two lines decide everything: the 'see more' cliff The question: how much does a LinkedIn post's opening — the text visible before the 'see more' truncation — determine its total reach? The d…
