Your homepage is hoarding equity it should be passing down. It's the worst-linked page that matters. Here's the dirty secret: the homepage usually has the most external links pointing at it and the wo…
Anchor-text diversity is a backlink concept you wrongly imported into internal linking. Controversial but: spreading 12 different anchor variations across internal links to one page doesn't "look natu…
One in-content link beats ten in your sidebar, nav, and footer combined. Not close. Controversial but: placement is a ranking factor people pretend doesn't exist. Google's own reasonable-surfer logic …
There's no magic "100 links per page" limit, and chasing one is making your pages worse. Unpopular opinion: the old 100-links rule was a crawl-bandwidth guideline from 2008, not a ranking law. Modern …
The pillar-cluster model is half a strategy. You forgot the links between siblings. Controversial but: everyone builds the hub-and-spoke — pillar links to clusters, clusters link back to pillar — and …
Your main nav is the most over-optimized, under-thought part of your whole link graph. Think about it: nav links appear on every single page. That's the highest-frequency anchor text on your entire si…
