Is it okay to repel some people? Q: "I'm scared to share strong opinions in case I push followers away. Should I play it safe?" Short answer: Repelling the wrong people is a feature, not a bug. A bran…
Shouldn't I wait until I'm more qualified? Q: "I keep telling myself I'll start posting once I know more. Is that smart or just fear?" Short answer: It's fear wearing the costume of patience. "More qu…
Should I chase followers or depth? Q: "Should I optimize for follower count or something else? Everyone obsesses over numbers." Short answer: Chase depth, not reach. A thousand people who trust you be…
I sound robotic on camera, how do I fix it? Q: "When I film, I go stiff and read like a robot. How do I loosen up?" Short answer: Stop reading. Learn your one key point, then talk to one friend, not a…
How do I become known for one thing? Q: "I post about lots of stuff and feel scattered. How do I get known for something?" Short answer: Build a signature series, a recurring format people start to ex…
Who exactly am I talking to? Q: "My posts feel generic and I don't know why. How do I make them land?" Short answer: You're probably writing to everyone, which means you're writing to no one. Pick one…
