Today: weeding the garden — blocking bad sources

Today: weeding the garden — blocking bad sources

Your push traffic comes from thousands of little websites where people subscribed. Some send great visitors; a few send junk that never converts. You don't have to keep paying for the junk.

Most networks give each source a "zone ID" — just a number naming where the traffic came from.

The gentle weeding routine:
1. Run your campaign until you have a fair amount of data.
2. Open the report grouped by zone ID.
3. Find zones that spent money but gave zero conversions.
4. Add the worst few to your blacklist (a block list).

Don't block after one click of spend — give each zone a fair chance first, maybe the cost of one or two expected conversions.

This is how a break-even campaign quietly turns profitable: you keep the good soil, pull the weeds.

Try this: find the "zone ID" or "sources" report in your network and just read it.

Gardeners aren't born. They practice.