Geo Pulse #55 — This week: India is not one GEO

Geo Pulse #55 — This week: India is not one GEO

Theme: targeting 'India' as a single market is like targeting 'Europe'. A primer on the internal splits.

→ Language tiers — Hindi reaches a large share but far from all; Tamil, Telugu, Bengali, Marathi and others have huge, distinct audiences. English skews urban and affluent.

→ Metro vs Tier-2/3 cities — purchasing power, payment habits, and data sensitivity differ sharply between Mumbai and a smaller city.

→ Vernacular internet growth — the fastest-growing user base prefers non-English content; English-only caps your reach.

→ UPI everywhere — the one unifier; build around it nationwide.

→ Source — covered well in KANTAR/IAMAI internet reports.

Keep for any 'we're entering India' deck.