His video pins got more views and fewer dollars than his static ones

His video pins got more views and fewer dollars than his static ones

A home-decor blogger went heavy on video pins after hearing they 'get more reach'. They did — his video pins averaged 12,000 impressions versus 4,000 for static. But his Pinterest revenue dropped.

When he dug in, video pins drove a 0.3% outbound click rate; people watched and stayed. His static pins drove 1.4%. So even with a third of the impressions, statics sent more than twice the traffic to his shoppable posts.

He kept video for top-of-funnel reach and follower growth, but moved every revenue-critical product back to static pins with clear text overlay. Pinterest-sourced sales recovered, then beat his old numbers within two months.

Takeaway: video wins on impressions, static wins on outbound clicks — match the format to whether you need reach or revenue.