Your homepage is hoarding equity it should be passing down. It's the worst-linked page that matters.

Your homepage is hoarding equity it should be passing down. It's the worst-linked page that matters.

Here's the dirty secret: the homepage usually has the most external links pointing at it and the worst internal distribution flowing out of it. It receives the flood and then dribbles it into nav links nobody optimized.

That's a dam, not a distributor.

Put 3-5 deliberate, keyword-rich contextual links to your priority money pages in the homepage body copy. Not the nav. The body. Where anchors carry weight.

Unpopular opinion: a homepage with no body links is malpractice. When did you last link down from yours?