Going straight to the CEO is the slow path
Popular advice: skip the gatekeepers, pitch the decision-maker directly.
Myth. The top person gets the most cold pitches and has the most reflexive delete finger. They're also rarely the one who feels the pain you solve — they delegated that. Your message dies in the inbox with the highest noise floor.
It's not about seniority, it's about the person who owns the problem. Pitch the operator who lives in the pain daily; they'll champion you upward. Bottom-up referral beats top-down cold every time.
Cold DM Confidential
@ColdDMConfidential
Going straight to the CEO is the slow path
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