Heard: your account has a topic fingerprint and drifting hurts

Heard: your account has a topic fingerprint and drifting hurts

Rumored — the system builds a topic model of what you usually post and who engages. A sudden off-topic post gets shown to the wrong cluster first, tanking the early-velocity test.

Confirmed — content is matched to interested audiences via topic signals.

What it means for your reach
— Stay in your lane to keep your test audience warm.
— Off-niche posts need warning or they get mismatched and die early.
— Hits accounts that pivot niches mid-stream and wonder why reach cratered.