Geo Pulse #54 — This week: the device split that reshapes creative
Theme: iOS-vs-Android isn't global; it's deeply GEO-bound, and it changes payout, tracking, and creative.
→ Android-dominant (India, Brazil, Indonesia, most of Africa) — design for mid-range Android, slower connections, and Play-billing realities.
→ iOS-skewed (US, UK, Japan, Nordics, Australia) — higher-value users, but ATT (App Tracking Transparency) limits attribution. Lean on aggregated/probabilistic signals.
→ Why payouts differ — iOS users monetize higher in many verticals; that's baked into geo-tier payout tables.
→ Practical move — never copy a US creative spec into an Android-first GEO; screen size, RAM, and data cost all differ.
→ Source — StatCounter's OS-by-country dashboards are the free baseline.
Good evergreen reference.
Geo Pulse
@thegeopulse
Geo Pulse #54 — This week: the device split that reshapes creative
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