KYC Document Checkers: Why They Tank Your FTD Rate

KYC Document Checkers: Why They Tank Your FTD Rate

What it is: The identity-verification tools brokers run (Onfido, Sumsub, Jumio) that sit between your registered lead and a counted FTD.

Best for: Affiliates diagnosing why registrations are high but FTDs are low.

Pros (from the affiliate view):
— Stricter KYC means cleaner, higher-LTV clients who survive on RevShare
— Sumsub/Onfido liveness checks cut fraud chargebacks you'd otherwise eat
— Some brokers count FTD at deposit, not post-KYC — ask which

Cons:
— Friction kills conversion: every extra KYC step drops 5-15% of depositors
— Slow manual review means a 'deposit' sits in limbo and your conversion lags or expires the window
— Geo-mismatch (VPN traffic) auto-fails KYC, voiding leads you paid for

The diagnostic worth running: ask the broker whether FTD fires at deposit or after KYC clears. If it's post-KYC, a slow verification provider is silently eating conversions inside your attribution window — and that's the broker's tooling choice costing you money. Push offers from brokers with fast, auto-approval KYC.

Who should skip this: Affiliates on demo-only or no-KYC offshore offers — there's no verification gate to lose leads at.

Verdict: Ask when FTD fires.