Chargeback rates split 7x across verticals
Chargeback rate = conversions later reversed or disputed, as a share of approved conversions.
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Leadgen (SOI/DOI): 2.1% ▏▏
Nutra/trial: 9.4% ▏▏▏▏▏▏▏▏▏
Dating recurring: 6.8% ▏▏▏▏▏▏▏
Finance/loans: 14.7% ▏▏▏▏▏▏▏▏▏▏▏▏▏▏▏
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Sample: 31 networks reporting post-scrub reversal data, trailing 90 days.
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Networks fold this into shave silently; a high baseline vertical rate is not always the network shaving you.
Read: benchmark your reversal rate against the vertical median before accusing the network.
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Chargeback rates split 7x across verticals
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