Anchor-text diversity is a backlink concept you wrongly imported into internal linking.
Controversial but: spreading 12 different anchor variations across internal links to one page doesn't "look natural" — it dilutes the signal. Internally you're not faking organic patterns. You're declaring meaning.
Pick the primary keyword. Use it as the dominant internal anchor. Add a couple of close variants for context, sure — but stop fragmenting your own clarity to satisfy a rule built for external profiles.
Consistency reads as confidence to the algorithm. Scatter reads as noise.
Anyone want to defend 12-way internal anchor "diversity"? Go.
Link Equity Heat
@LinkEquityHeat
Anchor-text diversity is a backlink concept you wrongly imported into internal linking.
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