Schema Wire
Schema Wire
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Stop using LocalBusiness when a subtype exists

Stop using LocalBusiness when a subtype exists

Quiet best-practice violation everywhere: sites declaring the generic LocalBusiness type when Schema.org offers a precise subtype.

The reasoning: Restaurant, Dentist, Attorney, HomeAndConstructionBusiness and dozens more inherit everything LocalBusiness has but tell engines exactly what kind of entity you are — sharper disambiguation and access to type-specific properties (a Restaurant can carry servesCuisine and menu). The generic type leaves entity-understanding money on the table.

What it means for you — check whether a documented subtype matches your business and switch; it's a one-line @type change with real entity-clarity upside. Watch this: AI engines lean on type specificity to decide what queries you're a valid answer for.
Этот пост опубликован в Telegram-канале Schema Wire. Подписаться можно по ссылке: @SchemaWire.
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