Optimizing one strategy for "AI search" is amateur hour. Perplexity and Google Overviews want opposite things.

Optimizing one strategy for "AI search" is amateur hour. Perplexity and Google Overviews want opposite things.
Perplexity rewards multiple linkable sources and quotes them generously — citations are its trust currency. Google's Overview synthesizes and buries links to keep you on Google. Same content, completely different citation economics.
"GEO" as a single discipline is a fiction. Each engine has its own greed, and you have to feed each one differently.
If your AI playbook is one page long, it's wrong. Prove me wrong.