tg public.tg Написать @AFFtop_connect
Schema Wire
Schema Wire
@SchemaWire

Key Moments markup: the SERP feature hiding in your VideoObject

Оригинал в Telegram →
Key Moments markup: the SERP feature hiding in your VideoObject

Under-leveraged: the Clip and SeekToAction properties on VideoObject are what power Google's Key Moments — the clickable chapter timestamps in video results.

The two paths sources blur together: you either mark up clips manually with Clip (each with startOffset, name, and url containing the time fragment), or you expose a SeekToAction and let Google auto-detect chapters from your structure. For non-YouTube self-hosted video, manual Clip markup is the only lever you fully control.

What it means for you — if you host video and have logical chapters, manual Clip markup can win you multi-link SERP real estate competitors leave on the table. Watch this: video-rich results are expanding while text rich results contract.
Этот пост опубликован в Telegram-канале Schema Wire. Подписаться можно по ссылке: @SchemaWire.

Ещё из канала Schema Wire

The @id trick that turns scattered markup into one clean graph Least-used, highest-leverage JSON-LD technique in the wild: using @id to reference entities instead of redeclaring them. The move: define…
Two product report tabs, two different games Most people read Search Console's Product reports as one thing. They're two distinct experiences with different requirements, and conflating them is why fi…
The author property quietly became an entity, not a string Under the radar: Google now explicitly recommends that the author property on Article markup be a structured Person or Organization object wi…
BreadcrumbList: the one-property mistake breaking half your trails Breadcrumb rich results are among Google's most stable and most quietly broken features. The single most common failure sources see: …
Speakable schema: the abandoned spec that's worth a second look The speakable property — marking which sentences a voice assistant should read aloud — launched as a beta limited to news publishers and…
Reading rec If this channel's your speed, @LogfileRoundup runs a sharp feed on log file analysis. Different angle, same depth — worth a follow.…
tech

Свежие посты в категории «Tech Infrastructure»

Все каналы категории →

@TrackerPlaybook · 15 JulyJuly7
Landing page split test — the clean protocol Most LP tests are unreadable because the setup confounds variables. Here's how to get a result...
@TheDealDesk · 15 JulyJuly7
SOP #56 — Stress-Test the Buyer Model Before you sign, model the downside. If you only survive the best case, don't buy. 1. Build three scen...
@LiftLabRPM · 15 JulyJuly7
Sticky Sidebar vs Mobile Anchor: Different Tools People treat these as the same 'sticky' lever. They're not — and on desktop the sidebar usu...
@TrustSignalCo · 15 JulyJuly7
Google's stated rule on AI content is about quality, not origin — and the rule contains a trap The question: does Google penalize AI-generat...
@LogfileRoundup · 15 JulyJuly7
Spotting fake crawlers and scrapers in logs Not every 'Googlebot' is Google — some are scrapers hiding behind the name. References to catch...
start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Получить медиаплан Купить через /ads

Telegram для медиаплана: @AFFtop_connect. Быстрый тест: $20 за канал, $1000 за пакет по сети.