The country-code links that don't belong
Here's a quiet tell in profiles of US/UK brands chasing cheap authority. Sort referring domains by TLD. A native English SaaS suddenly carrying clusters of .pl, .id, .br, and .ru links — none in the local language, all dropping commercial anchors — is buying from offshore link farms.
— These farms recycle the same expired or auto-generated domains across hundreds of clients worldwide.
— Tell: the linking pages are auto-translated gibberish or duplicate-content scrapes with your anchor bolted in.
Nothing wrong with genuine international links — a real .de partner for a brand with German customers is gold. The signature here is irrelevance at scale: geography that matches no audience.
Spotted across budget-tier campaigns trying to pad domain counts fast.
Watch this space.
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The country-code links that don't belong
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