The 3am test for hooks before you post

The 3am test for hooks before you post
Before publishing now, I watch my own hook half-asleep, thumb hovering. If any part of me wants to swipe in the first 2 seconds, it dies.
You are a harder critic than the algo. If your tired brain swipes, a stranger's definitely does.
Do this in 10: record your hook, wait an hour, rewatch it cold with your thumb ready to scroll. Be honest. Recut anything that earns a single swipe impulse. Saved me more flops than any analytics dashboard.