Our read: smartlink 'black box' routing is where your tier-1 traffic quietly becomes tier-3 payouts
When you feed a smartlink mixed geo, the network's optimizer chases its own margin, not yours. Premium US clicks get routed to a high-fill, low-EPC offer because it converts often and cheaply for the network.
— split tier-1 geos OUT of the smartlink and run them direct-to-offer
— only dump residual / long-tail geos into the smartlink
Smartlinks are a monetization floor, not a strategy. Treat them like a junk drawer.
— confidence: medium
Pop Wire
@pop_wire