<b>Unified Pricing Rules silently override your floors</b>

<b>Unified Pricing Rules silently override your floors</b>
Confirmed: a UPR set at the network level outranks the floor you set on an individual ad unit in GAM. Ops teams set a $5 unit floor, a legacy UPR caps it at $1.50, and they spend a week blaming the SSP for low CPMs.
— Check Inventory rules → Unified pricing rules for a catch-all
— Match rule targeting against the units actually underperforming
Impact: one forgotten global rule throttles every floor beneath it. Confidence: confirmed.