<b>Who exactly am I talking to?</b>

<b>Who exactly am I talking to?</b>

Q: "My posts feel generic and I don't know why. How do I make them land?"

Short answer: You're probably writing to everyone, which means you're writing to no one. Pick one specific person and write to them.

When you write for "marketers," you hedge and generalize. When you write for "a solo founder doing their own marketing at midnight," your language sharpens, your examples fit, and that exact reader feels seen. Counterintuitively, writing to one person attracts more, because specificity signals "this is for me."

Generic is safe and invisible. Specific is risky and magnetic.

Try this today: Picture one real reader, give them a name and a situation, and write your next post as a message to just them.