<b>Spoken hooks lose to on-screen text, tested it</b>

<b>Spoken hooks lose to on-screen text, tested it</b>
Ran the identical hook two ways: one I said out loud, one I slapped as bold text on frame 1 (muted-friendly). Text version held 18% more viewers past second 2.
Most people watch on mute first. A spoken-only hook is invisible to them until they tap sound.
Next Reel: put your hook as readable text on the opening frame, big, high contrast, even if you also say it. Assume zero audio for the first 2 seconds.