<b>Q: What approval rules keep junk affiliates out without scaring off good ones?</b>

<b>Q: What approval rules keep junk affiliates out without scaring off good ones?</b>

Auto-approve the safe majority, manually review only the risky edge. A 48-hour 'we'll review you' queue is where great media buyers quietly leave to join a faster competitor.

A tiered gate that works:

— Auto-approve applicants with a real site, a disclosed promotion method, and a matching niche.
— Hold for review: generic emails, no URL, traffic methods you ban, or geos you don't serve.
— Hard-reject only on clear signals: cloaking history, trademark abuse in the application, fake traffic claims.

Caveat: don't use the application form as your only filter. Plenty of strong affiliates write three lazy lines because they apply to forty programs a week. The real gate is your validation window and clawback policy, which let bad traffic in but make it unprofitable to fake. Approve generously, pay carefully.

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