<b>Seasonal money is made 6 weeks early, not on the day</b>

<b>Seasonal money is made 6 weeks early, not on the day</b>

Newbies push Christmas content in December. By then Google's already ranked someone else and ad costs tripled.

The play: publish seasonal content 6 weeks before the spike so it ages, gets indexed, and earns authority before traffic arrives.

Valentine's gift guides go live January 1. Back-to-school in mid-July. Black Friday tech roundups in early October.

I publish the page early, then refresh the date and prices the week before. Google treats it as fresh-but-aged. Best of both.

A Father's Day grill guide published in April outranked everything and pulled $2,300 in June.

What's the next seasonal spike in your niche? Publish for it now.