<b>Three separately-validated +5% wins rarely stack to +15.8% — expect ~+9-11%.</b>

<b>Three separately-validated +5% wins rarely stack to +15.8% — expect ~+9-11%.</b>
Uplifts interact. The second change captures users the first already converted; overlapping mechanisms don't add cleanly. Treating sequential wins as multiplicative overstates your roadmap.

— Re-baseline after each ship; don't sum historical lifts.
— Genuine independence is rare in one funnel.

Predicted ▮▮▮▮▮▮ vs Realized ▮▮▮▮.

Read the number, not the story. [stacked-win decay observed]