<b>AI Overviews and the new volatility nobody fully measures</b>

<b>AI Overviews and the new volatility nobody fully measures</b>
This week on the radar: sources tracking how AI answers reshuffle clicks.

Read this
— <a href="https://searchengineland.com">Search Engine Land</a> — ongoing coverage of AI Overviews expansion and which queries trigger them.
— <a href="https://www.semrush.com/blog/">Semrush's research</a> — studies on click-through impact when an AI Overview occupies the top of the page.

Chatter
— Practitioners report that 'position 1' increasingly sits below an AI panel, so ranking-tracker wins don't always translate to traffic. Some volatility tools don't yet account for AIO presence.

The even-handed read: this is a measurement gap, not a ranking gap. Your rank can hold while your clicks erode.

One to bookmark: Semrush's AI Overviews studies — among the few with sampled CTR data rather than anecdotes.