<b>First-comment scheduling: who supports it, why it matters</b>

<b>First-comment scheduling: who supports it, why it matters</b>

Dropping hashtags or links into the first comment instead of the caption keeps posts clean and (arguably) helps reach. Not every tool automates it.

Native first-comment
✔ Later: Instagram + a few networks
✔ Sprout Social: Instagram, plus LinkedIn link-in-comment
✔ Metricool: yes, including the link-in-first-comment trick
✖ Buffer: Instagram only, and you set it post-by-post
✖ Planoly: limited

Why bother: on LinkedIn, putting your link in comment one (not the post) is a common reach tactic — external links in the post body can dampen distribution.

Pricing: Metricool from $18/mo, Later from $25/mo, Sprout from $199/seat.

Best for: Metricool if you want first-comment automation cheap across networks.

Pick Metricool if the link-in-comment workflow is daily for you — it's the budget pick that doesn't skimp here.