<b>Worth a read: who's actually tracking link survival</b>

<b>Worth a read: who's actually tracking link survival</b>

The metric nobody sells you on — does the link still exist in 6 months. Four items.

— An agency blog publishes its monitoring stack: weekly crawl of placed URLs flagging 404s, noindex flips, and silent removals. ~14% of inserts gone or neutered within a year.
— A Reddit thread on 'link decay' debates whether to chase replacements or price expected loss into the deal up front.
— Also circulating: a Sheets template for a simple survival log — placement date, anchor, last-seen, status.
— A forum post warns that some hosts re-sell the same paragraph slot, overwriting your anchor with the next buyer's.

Editor's note: if you don't monitor, your 'permanent' links have a half-life you can't see.

Pick of the week: the 14% decay writeup. Budget around it.