<b>Token mapping audit — the table that prevents dead campaigns</b>

<b>Token mapping audit — the table that prevents dead campaigns</b>

Most tracking failures are one mismatched token. Build this table once per source and never debug blind again.

For every traffic source, document three columns:
— What the SOURCE outputs (the macro): <code>{campaign_id}</code>, <code>{{placement}}</code>, <code>##SUB_ID##</code> — syntax differs per source.
— What your TRACKER token catches it as: <code>{source_campaign}</code>, <code>{placement}</code>.
— What the NETWORK needs back on the postback.

The four tokens you must always pass and verify:
— Click ID (the spine — without it, zero attribution)
— Campaign/ad-set ID (for source-side optimization)
— Placement / site ID (for blacklisting bad zones)
— Cost token where supported (auto-import spend = real ROI without manual entry)

Validation step people skip: click your live link, then open the tracker's click log and confirm EVERY token column is populated, not NULL. A token that's defined but empty means the macro name is wrong.

Keep one master sheet per source. New campaign = copy the proven mapping, don't retype macros from memory.

Run this before every launch.