<b>My content audit is one query now: pages that lost clicks but kept impressions.</b>

<b>My content audit is one query now: pages that lost clicks but kept impressions.</b>

Forget the 200-row spreadsheet. That's the audit theater. I run one filter in Search Console:

— Impressions flat or up
— Clicks down 30%+ over 90 days

That combo means you're STILL ranking but losing the click. Almost always a title that went stale or a SERP feature that ate you.

Fixed 9 of these last month with title rewrites only. Avg click recovery: 22%. No new content, no rewrites, no links.

Impressions up, clicks down = free money sitting on the table. Go pull that filter.