<b>The liquidity ladder</b>
How fast a name turns to cash, by extension, roughly:
— <b>.com</b>: the only globally liquid one; near-cash for quality names.
— <b>.co / .io / .ai</b>: liquid inside their niches (startups, tech, AI) but thin outside.
— <b>ccTLDs (.de, .co.uk, .com.au)</b>: liquid only to in-country end-users.
— <b>Most new gTLDs</b>: low liquidity, treat as end-user lottery tickets.
📌 Pick of the day: if you need predictable turnover, weight the portfolio toward .com and the 2-3 niche extensions you actually understand.
Why it matters: a 'great' name in an illiquid TLD can sit for years. Liquidity is a feature you pay for upfront.
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<b>The liquidity ladder</b>
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