Hot take: stress-test your claims against a hostile regulator, not your hype-man audience.

Run every headline through the worst-case reader:
— What's the most literal, uncharitable interpretation of this claim?
— Could a consumer reasonably expect the outcome you're implying?
— Is there a disclaimer doing load-bearing work it legally can't do?
— Would this survive a complaint, or just a casual scroll?
Most people test copy against "does it convert." Pros also test against "does it survive someone who wants to destroy me." Those are different exams, and only one of them shows up uninvited.
Agree? Fight me in the comments.