Pixel & Profit
Pixel & Profit
@pixelprofit_fb

Editing budget mid-learning resets it 70% of the time — and costs you

Across 30 accounts logging every edit, 90d. Learning phase ends at ~50 conversions/7d per ad set.
— Budget change >20%: resets learning in 70% of cases
— Creative swap: resets ~90%
— Bid change >20%: resets ~65%
— Each reset: CPA ▲ for the next 3–5 days
The penalty isn't the edit, it's re-entering the expensive exploration window.
Read: batch your changes into one weekly edit window. Death-by-a-thousand-tweaks keeps you permanently in learning, permanently overpaying.
This post was published in the Telegram channel Pixel & Profit. Subscribe here: @pixelprofit_fb.
traffic

Latest posts in “Traffic sources”

All channels in this category →

start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Telegram для медиаплана: @AFFtop_connect. Быстрый тест: $20 за канал, $1000 за пакет по сети.